Thursday, March 17, 2016

Typography Intro

Typography skills are important to have, especially in a design class; our newest assignment was to type a word and make it look how it means. So loud has to be loud, quiet has to be quiet, etc...
Here's what I came up with.
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Why this is Loud:
1. The colors of hot pink against the yellow make it pop and in-your face.
2. All capital letters.
3. The font is bold and lacks sharp edges, so it is not sophisticated or elegant.
4. The spikes behind the text were the original text but had a warped effect, making it edgy.
5. The white border helps it pop so it doesn't blent into the background.












Why this is Quiet:
1. The color choice of the pastel blue against the white lettering is soothing.
2. The font is open so it is not chunky.
3. The placement of the text is at the bottom which does not draw a lot of attention to it.
4. It is not busy, it is really simple. 
5. The text is all lower case letters.












                                                                                                             
Why this is Camo: (My personal favorite)
1. The pattern of the background is busy to the viewers' eye. 
2. The font is large but you cannot see a clear outline of the text.
3. The text goes against the grain of the background pattern, which blends.
4. There is no border.
5. The dot size on the background is smaller than the dots inside the text. 









Why this is Active:
1. The text flows with the twist.
2. The colors remind me of the vivid color of work out clothing.
3. The text has depth. 
4. It moves across the page, as if it is running away.
5. The pattern is uniform and moves across the page also.




















Why this is Stable:
1. The text is strong.
2. It is right in the middle of the page.
3. The color stands out on its own behind the white background. 
4. I purposely made the background wild and unstable to emphasize 'stable.'
5. The complimentary colors of Blue and Orange make it strong.
















Why this is Implied:
1. Implied means that something is suggested but it is not direct, so the text is behind the pattern. It is there but not THERE,
2. The color of the text is opposite to the pattern color.
3. The text is hiding behind the pattern.
4. The text is all lowercase.
5. The text is sophisticated, and polished. 














~r.h.

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